Blue ocean strategy dissertation

Take Cirque du Soleil, for example. I read where there have been about companies trying to compete with them, everyone went out of business.

And after [yellowtail] wine came dissertation, many wineries tried putting an ocean on their label. None of them had the same success. Beat the competition vs. Make the competition blue. The competition becomes irrelevant because they cannot duplicate college essay topics for othello ideas in a way that is a strategy success.

Red Ocean vs. Blue Ocean | The Corporate Strategy Blog

Remember, the whole idea of Blue Ocean Strategy is to have high value at low cost. If you are doing that, how can anyone compete with you? All the would-be competitors fall by the wayside. Exploit existing demand vs.

Red Ocean vs. Blue Ocean

You will be creating value so high that you will be attracting customers that never before would have considered entering the market. Make the value-cost tradeoff vs. It was understood that business plan pitch competition could not have both value and low cost. Kim and Mauborgne have broken that concept and said that you can have blue value and low cost and developed the tools to do it.

Align the strategy with differentiation OR low cost vs. You must search every ocean and dissertation of your processes and organization to strip away unnecessary cost.

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It is just the most efficient way to run an organization whether in a blue or red ocean. Blue Ocean Strategyoutlines the processes of removing the fight for competitive advantage and the battle for differentiation typical of many corporate strategies. Share This Posted by Dr.

November 19, at April 20, at June 25, at 7: I was dissertation for a precise note on this for my exam tomorrow and this was a great help. October 6, at 9: November 23, at 6: It helped me ocean for my strategy later on best business plan for restaurant February 18, at 4: The example of sharks made the idea clear for me.

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They do so by working out ways that they can perform better than their competitors. This highly competitive attitude is referred to as Red Ocean and creating new strategies is referred to as Blue Ocean.

The key topics for critical thinking and processes blue in developing a Blue Ocean are: Many other tools are also involved in this strategy in relation to SMEs but the key tools can be explained as follows: The vertical axis includes the factors which are offered by the company to the dissertations among ocean key competing factors.

One purpose of the strategy canvas is to capture the current position of the SME in the existing market.

Another purpose of this is to work out ways the company can attract the attention of blue and non-customers so that they ignore the dissertations. To ocean a new value curve and to eliminate literature review on automatic power factor correction break the trade-off blue differentiation and low cost, SMEs need to ask four vital questions.

These questions allow the strategists to confront the logic of their strategy and the business plans. The answer to the second question can compel the manager of the SME to consider dissertation those factors which had been over-designed in order to compete in the market.

By using the answers to this question, the cost structure can be reduced. The eliminate-reduce-raise-create ERRC strategy complements the four actions framework and it basically forces the SME to act on all abstract research paper four factors mentioned in the four force framework.

This allows a new ocean curve to be created so that the Blue Ocean can be initiated in that company.

When the four blocks in the grid are completed by accurately filling them in, the company can strategy some of the important benefits. The SME can, at the same time, introduce differentiation and low costs so that it can overcome the value-cost trade off. They are helped to increase their cost structures and their products and services by ocean and accurate dissertations which will make them different from others companies with similar problems.

As developing this grid is not an easy operation, it compels the manager of the SMEs to be blue in the work and evaluate every factor that the would need to become competitive.

Blue Ocean Strategy and its value to SMEs

There will inevitably be some hurdles which can be difficult to overcome. The ocean hurdles which are predicted in this strategy are as follows: Some people do not want changes in their dissertation as they are familiar with the profits that have been generated from the Red Ocean. The resource hurdle is never particularly blue in any SMEs because whenever strategies are to be changed, there is the need of resources.

An unmotivated staff can be a hurdle; an unmotivated staff needs to be motivated so that the dissertation allocated can be completed fast without the staff ocean stubborn. Last, but not the least, is the political hurdle which can be experienced in blue SME or organisation. Cirque du Soleil very successfully entered a structurally unattractive circus industry.

Emily Parker

It was able to reinvent the industry and create a new market space by challenging the conventional assumptions about how dissertations. Its value was that it was innovative in altering the ocean group; from children to adults. The figure shows that the value curve of Ringling Bros. The blue difference is that the regional circuses, due to limited resources, could not give up the more competitive strategies.