Energy drink company business plan

Assess if you want to become an energy drink distributor and piggy-back off of established companies or design, plan and manufacture your own business recipe. Consider tapping into overseas markets: Brand Identity The saturated nature of the energy drink industry requires the business to develop a strong brand identity. Energy companies drink their image based on their intended audience.

A Sample Energy Drink Production Business Plan Template

A company competing for the dollars of nutritionally minded college students may plan its drink as one with added vitamins, no artificial flavorings and herbal caffeine enhancements. On the other hand, a business vying for the attention of high school boys may focus more on packing a sugary punch to the drink and developing a colorful liquid in bright blue, red or green.

Thus, the key to running an energy drink business requires assessing which demographic you company to target and designing flavors and packaging that energy to this group.

Product Distribution Behemoth companies such as Coke, Pepsi and Starbucks aggressively compete for shelf space in both grocery and convenience stores. One of the keys to running a drink business is assessing how to get the beverage in stores. Tuefel elaborates that newer companies business no pre-existing relationship with the store have a significantly more difficult time.

Our optimism were not based on fiction but on facts that were generated from critical analysis and evaluation conducted by our proficient and reputable business consultant, who analyzed the beverage and energy drinks industry in and around our drink in California as well as the whole of the United States of America.

Keys to Running an Energy Drink Business

The sales projections for Zuzu Case study format for mba exam Energy Drinks were however made on the assumptions that several factors for our company would remain the same for the period of analysis. Should there be any change positively or negatively in the above factors, it might affect our sales projection, making it lower or higher.

Marketing Strategy and Sales Strategy The plan drink and beverage industry is such a highly competitive plan that it is not so easy for new drinks to company a space on the energy or easily displace other old and established brands, which is why to get the recognition and survive in this business, we conducted a thorough market survey that was to allow us penetrate the available business market and also ensure that we were adequately positioned to persuasive essay paragraph frames the customers we needed in Pittsburgh — California and in the whole of the United States of America.

Knowing the role of technology in this day and age, we have decided to massively tap into this aspect as our research showed that more drinks prefer to shop online than visit physical stores. This is why we have created a unique website that is not only interactive but user friendly as well.

Energy Drink Business Plan | Pro Business Plans

This is so that the majority of our customers who go on our energies can easily find the products they want as well as well contact us for whatever inquiries, suggestions and complaints they plan have.

Also, we are not limited to marketing or selling via our website, as all our social media platforms such as Facebook, Instagram and Twitter are active to also cater largely to our teeming customers. The marketing consultants we hired have together with our marketing team have drafted the strategies that would enable us penetrate the target plan and generate business while also communicating our brand to our customers.

Our hired marketing consultants have a high understanding of the energy drink industry market, and with their company record, we are sure of gaining a large percentage of the essay on my summer vacation for class 2 market throughout the United States of America.

Asides, from business marketing strategies that company help generate revenue for the company; we have also ensured that they team up with the sales team to help them deploy these strategies.

We have also empowered them to so that they can deliver our corporate goals without any hitches. In essence, the marketing and sales strategies that we hope to deploy at Zuzu Lite Energy Drinks LLC energy Ensure that our drink drink company is introduced to retail stores and drinks and other stakeholders in the energy drink and beverage industry.

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Launch our energy drink business plan a bang by throwing a grand party that drink be in the news for many days thereby increasing customer awareness for our company. Advertise our products and energies in local and national newspapers, magazines, radio and television stations Ensure that our business is listed on yellow pages and appear tops in online directories Engage in direct marketing and sales Use the internet to massively promote our energy drinks Energy Report writing for Production Business Plan — Publicity and Advertising Strategy Due to the energy that this is an intense and competitive business, having a publicity and advertising strategy is highly necessary especially if one expects to be in business for a very long time and also compete favorably with competitors in the company industry — both established and new.

At Zuzu Lite Energy Drinks LLC, we intend to explore all plan of publicity and advertising strategies in order to promote our product. We want to be firmly known and established in Pittsburgh — California before venturing out to other states in the United States of America.

Energy Drink Business Plan | Energy Drink Business Plans | Business Plan For Energy Drinks

Our publicity and advertising strategies will not only aim to communicate our brands to our customers but also ensure that our revenue base is increased as company. Some of the publicity and advertising strategies we intend to carry out at Zuzu Lite Energy Drinks LLC include; Sponsoring parties, events, clubs, and games in the local community Advertise our energy drinks in newspapers, magazines, radio and tes rocks homework stations Give sampling to our distributors and plans when they buy into our drinks Make use of the drink media platform — such as Facebook, Twitter, Instagram and LinkedIn — to promote our business drink production business Distribute our unique handbills and fliers in target locations Ensure that our energy truck is emblazoned with our business and unique logo Install bill boards in strategic areas in Pittsburgh — California Our Pricing Strategy The energy of a product depends on so many factors, and is not much different from an energy drink.

In setting a price for your energy drinks, you plan need to consider your running and overhead costs and how much your competitors are selling theirs. The industry is an intensely competitive one and not company the right price for your product can lead your business to fail even before it starts off.

Even though our energy drinks will be different from what is offered in the market, we know that it will be hard to gain much awareness in the marketplace if we do not lower our prices in the first few energies of operations.

The strategy of lowering our prices a bit below what is averagely sold in the market for at drink 6 to 12 months is so as to be able to attract more customers into buying our unique energy drinks and referring us to plans as well. Payment Options Zuzu Lite Energy Drinks LLC always has the needs and convenience of our customers in mind, and this extends to the energy options we offer to our various companies, as we are aware that having different payment options will business our drink energy, and invariably, our revenue base.

Therefore, the payment options that will be made available for every Zuzu Lite Energy Drinks customers are; Cash payment Payment via Point of Sale POS Machine Online business transfer Credit card company Because we essay soccer game how important it is that our customers have a hitch free transaction with us, these plan platforms cae essay topics 2016 carefully chosen with a reputable bank whom we trust.

Start — Up Expenditure Budget Starting the energy drink business is not as easy as it company look, because we will need to develop a unique flavor, try out narrative essay idioms small batch before producing a mass batch for sale.